Маркетологов эмоции людей (скажем, клиентов) интересуют с разных позиций – их распознавания, формирования, изучения, использования в маркетинге.
В книге раскрыты разные аспекты, касающиеся эмоций,...
В монографии впервые в отечественном искусствознании предпринимается попытка составить целостное представление об архитектуре Южной Испании эпохи барокко. Ее основу составляет подробный исторический...
Пособие создано при содействии Американского фонда по преодолению заикания по материалам книги «Sometimes I Just Stutter» и предназначено для работы с детьми младшего школьного возраста с заиканием....
Discovered in the 20th century, biomaterials have contributed to many of the incredible scientific and technological advancements made in recent decades. This book introduces and details the tenets...
Tribology is the “science and technology of interacting surfaces in relative motion” and encompasses the study of friction, wear and lubrication. By extension biotribology is usually defined as the...
Both hydrologists and meteorologists need to speak a common scientific language, and this has given rise to the new scientific discipline of hydrometeorology, which deals with the transfer of water...
Livestock Epigenetics reviews advances in the understanding of the molecular basis of epigenetic mechanisms in gene expression in livestock species. Epigenetics impact many economically important...
This book discusses statistical methods that are useful for treating problems in modern optics, and the application of these methods to solving a variety of such problems This book covers a variety...
Thousands of imaginative scientists, over more than a century, have revealed the fascinating story of intracellular calcium, through a pathway of ingenious invention and discovery. Intracellular...
Sustainable Geography recalls the system and laws of geographical space production, tackles the hardcore of geography and presents models and organizations through a regional analysis and the...
Energy storage examines different applications such as electric power generation, transmission and distribution systems, pulsed systems, transportation, buildings and mobile applications. For each of...
Practical Multiscaling covers fundamental modelling techniques aimed at bridging diverse temporal and spatial scales ranging from the atomic level to a full-scale product level. It focuses on...
This up-to-date review of seed genomics, from basic seed biology to practical applications in crop science, provides a thorough background understanding of seed biology from a basic science...
Analysis of the equine genome began just over a decade ago, culminating in the recent complete sequencing of the horse genome. The availability of the equine whole genome sequence represents the...
Coal Geology, second edition, offers a thoroughly revised and updated edition of this popular book which provides a comprehensive overview of the field of coal geology. Coal Geology covers all...
Discover the many new and emerging applications of supercritical water as a green solvent Drawing from thousands of original research articles, this book reviews and summarizes what is currently...
The genetic information being unlocked by advances in genomic and high throughput technologies is rapidly revolutionizing our understanding of developmental processes in bovine species. This...
The study of dinosaurs has been experiencing a remarkable renaissance over the past few decades. Scientific understanding of dinosaur anatomy, biology, and evolution has advanced to such a degree...
The interaction between general principles and the provisions of the standard building and construction contracts is a central feature of construction law. The major part of the law is laid down in...
Global Environmental Issues, second edition builds on the popularity of the first edition, viewing global environmental problems as complex issues with a network of causes, influenced by a range of...