Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders
Жанр: Деловая литература, № 201 в Маркетинг, PR, реклама
Издательство:
John Wiley & Sons Limited
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges
ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. На нашем сайте вы можете скачать книгу "Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders" Adam Morgan в формате pdf, читать книгу онлайн или купить книгу в интернет-магазине.
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