Pop-Up Business For Dummies

They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers – all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture – whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters – advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

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