A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this...
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a...
The International Financial Reporting Standards are quite different from other sets of accounting standards, and are fundamentally different from US-GAAP, in that they are based on principles, and...
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the...
A corporate performance management system can transform your business – but only if it is designed and implemented in the right way. this book will provide you with the tools and approaches to help...
Avoiding Audit Pitfalls offers real case studies covering a comprehensive range of challenges and mistakes that any accountant can make during the course of their career. Focusing on everyday...
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what...
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following...
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted «how-to» books or academic tomes over-burdened with references. This book is...
Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of...
The concrete tools manufacturing enterprises need to thrive in today's global environment For a manufacturing enterprise to succeed in this current volatile economic environment, a revolution is...
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating...
Энди Фрека – американец, который уже 19 лет живет и занимается бизнесом в России. Его первой покупкой в Москве стала матрёшка, поэтому теперь это слово для него – символ товаров и услуг в России....
У вас в руках находится книга, которая отличается от большинства аналогичных изданий, представленных на книжном рынке. Эта книга была написана, основываясь на моей многолетней практике в сфере...
Первая часть книги, которую вы держите в руках, посвящена организации труда персонала ресторана. В ней подробно описано, как выстроить систему производственного учета, проводить эффективную...
Автор книги об эволюции ресторанных сетей – ресторатор, за плечами которого бесценный опыт работы в ресторанном Доме Андрея Деллоса (а это не только знаменитое «Кафе Пушкинъ», но еще и сеть «Му-Му»)....
В наши дни все больше предпринимателей открывают свой бизнес в малых городах, полагая, что преуспеть там значительно проще. Менее интенсивная конкуренция, сравнительно невысокие заработные платы и...
Deliver global disaster and relief logistics support Explore global manufacturing and distribution logistics Provide logistics services for foreign customers Operate in a global logistics environment...
Чтобы ресторан стал успешным и приносил больше прибыли, необходимы постоянные усилия на локальном уровне. Локальный маркетинг – это действия по привлечению гостей в ваш ресторан на определенной...
