Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of...
«…Мы хорошо знаем принципы бережливого производства, которые сформулировал Джеймс Вумек, один из ведущих мировых гуру: определите ценность для потребителя, определите поток создания ценности,...
Краткий методический материал по антикризисному управлению в сфере обслуживания. Данный сборник кейсов будет полезен и собственникам и управляющим ресторанов. Сферы общепита и сервиса в условиях...
Современные магазины работают в сложных экономических условиях. Приемы, которые применялись еще 5-10 лет назад, более не приносят ожидаемый результат. Кардинально изменилась мотивация клиентов при...
Новая книга о российской практике HR-брендинга основана на проектах победителей и номинантов юбилейной «Премии HR-бренд 2015». Последняя аналитика из исследований нашего рынка, лучшие практики от...
Эти 50 коротких, универсальных и нескучных правил суммируют “подход здравого смысла”, используемый лучшими проектными менеджерами по всему миру для успешного выполнения проектов, вне зависимости от...
Praise for Investment Manager Analysis «This is a book that should have been written years ago. It provides a practical, thorough, and completely objective method to analyze and select an investment...
This is not your typical business book. You won't find academic remedies to your business challenges or exhortations to create a warmer and fuzzier workplace. In fact, you'll find the opposite-tips...
Best Practices in Lean Six Sigma Process Improvement reveals how to refocus lean/six sigma processes on what author Richard Schonberger—world-renowned process improvement pioneer—calls «the Golden...
A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly...
At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and...
WHAT YOU MUST KNOW TO TURN YOUR PROFITABLE BUSINESS INTO A GREAT ONE Your business is profitable. Though you sweat every detail, it's too easy for customers and employees to slip away. Meanwhile,...
A practical guide to building fully operational financial cash flow models for structured finance transactions Structured finance and securitization deals are becoming more commonplace on Wall...
Fiduciary Management offers an in-depth explanation of every facet of this fast-growing approach to organizing the management of an institutional investment portfolio. Expert author Anton van Nunen...
WINNING IS THE GOAL, THE CORPORATE SEASON IS ENDLESS, AND THE PRESSURE TO PERFORM IS 24/7 Winning isn't easy. The world is becoming more and more competitive, with a greater need than ever for people...
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001,...
In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni offers up another leadership fable that's every bit as compelling and illuminating as its...
The Forex Options Course is a practical, hands-on guide to understanding and trading forex options. Designed to build a trader's knowledge base in a step-by-step manner, this reliable resource moves...
Praise for Options Theory and Trading «I've had the pleasure of teaching with Ron Ianieri at numerous live seminars for traders and investors, and one thing is for sure-Ron knows options! Now Ron has...
Managers at all levels are constantly challenged to do more with fewer employees, to motivate diverse groups of people, and to face up to tough people problems in their workforces. An important key...
