Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
Жанр: Деловая литература, Управление, подбор персонала
Издательство:
John Wiley & Sons Limited
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О книге "Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules"
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust.
First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness. На нашем сайте вы можете скачать книгу "Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules" Ian Gotts в формате pdf, читать книгу онлайн или купить книгу в интернет-магазине.
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