Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands,...
With innovation fast becoming omnipresent and part of strategic matters, there is a growing need to understand how to jumpstart the innovation process. This book introduces the concept of...
Decision-making has evolved recently thanks to the introduction of information and communication technologies in many organizations, which has led to new kinds of decision-making processes, called...
Effectively implement comprehensive anti-money laundering regulations Handbook of Anti-Money Laundering details the most up-to-date regulations and provides practical guidance toward implementation....
Mathematical finance has grown into a huge area of research which requires a lot of care and a large number of sophisticated mathematical tools. Mathematically rigorous and yet accessible to advanced...
Contributors analyze the care economy in the developing world, at a moment when existing systems are under strain and new ideas are coming into focus. Offers the first global, regionally diverse...
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine,...
Praise for Performance Consulting «You hold in your hands an outstanding portrayal of the half-century evolution of performance improvement. Rothwell and his colleagues have written the most...
Enhance your toolkit with the best of the best—100+ tested and perfected activities guaranteed to succeed «A treasured collection with some never-before-seen tools and activities to increase...
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to...
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of...
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most...
Praise for Private Capital Markets Valuation, Capitalization, and Transfer of Private Business Interests «In the years since publication of the first edition of Private Capital Markets, the concepts...
Having worked with Erik on some of the most challenging computer forensic investigations during the early years of this industry's formation as well as having competed with him earnestly in the...
Ziel nachhaltig wirtschaftender Unternehmen ist es, nicht nur okonomischen, sondern auch sozialen und okologischen Mehrwert zu schaffen. Die in diesem Sinne international erfolgreichsten Unternehmen,...
This is the seventeenth volume in an annual series in which leading economists provide a concise and accessible evaluation of major developments in trade and trade policy. Examines key issues...
An accessible treatment of Monte Carlo methods, techniques, and applications in the field of finance and economics Providing readers with an in-depth and comprehensive guide, the Handbook in Monte...
A thorough treatment of product and systems development in terms of value to all stakeholders Product and Systems Development compiles more than twenty years of research and practice from a value...
Oil&Gas Journal учрежден в 1902 году в США и сегодня является одним из наиболее читаемых международных нефтегазовых изданий. Журнал уделяет большое внимание всем основным разделам отрасли: разведка и...
Oil&Gas Journal учрежден в 1902 году в США и сегодня является одним из наиболее читаемых международных нефтегазовых изданий. Журнал уделяет большое внимание всем основным разделам отрасли: разведка и...
