Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social...
We are facing unprecedented challenges today. For many of us, innovation would be our last hope. But how can it be done? Is it enough to bet on the scientific culture? How can technical culture...
Юмористическое мини-пособие для начинающих предпринимателей. Рекомендуется к прочтению, если вы хотите понять, "кто все эти люди в интернете".Digital-маркетологи, директологи, веб-дизайнеры и...
В книге рассматриваются различные типы потребительского поведения и факторы, оказывающие на него влияние, их значение для экономики и маркетинга, психологические закономерности и...
HR-брендинг позволяет компании создать позитивную репутацию на рынке труда, снизить текучесть кадров, привлекать и удерживать лучших кандидатов. Да, можно добиться впечатляющих результатов...
В статье затрагиваются изменения банковского сектора, которые способствуют увеличению конкуренции на рынке банковских услуг между кредитно-финансовыми организациями и технологическими компаниями. ...
The World is changing and then also how enterprises carry out innovation needs to change. The book presents new methods and tools (from Creativity to Engineering), aimed at promoting and sustaining...
A multidisciplinary approach to problem-solving in community-based organizations using decision models and operations research applications A comprehensive treatment of public-sector operations...
Praise for Developing and Enhancing Teamwork in Organizations «Few questions are more vital and important than teamwork, in an increasingly interdependent and connected world. This volume is a unique...
Reflecting the fast pace and ever-evolving nature of the financial industry, the Handbook of High-Frequency Trading and Modeling in Finance details how high-frequency analysis presents new systematic...
A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and...
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy,...
One of the major challenges for modern organizations is the management of individual and collective knowledge, which is at the root of specific practices designed to optimize knowledge acquisition,...
This set combines the definitive guide to private equity with its case book companion, providing readers with both the tools used by industry professionals and the means to apply them to real-life...
Das Buch richtet sich an – Fuhrungskrafte und Mitarbeiter aus Marketing und Vertrieb, die schnell Wissen zu dem Themenkomplex aufbauen wollen oder Informationen zu einzelnen Aspekte benotigen, und –...
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and...
In an uncertain economy where business risk is significant, the company tends to rely more on its environment than to invest, for example, in all steps of technological creation; This can be...
Get real results for your business – maximize your training and development programs Corporate learning and development programs play an undeniable role in successful business endeavors, but only...
Comprised of 10 surveys by leading scholars, this collection showcases the largest and fastest growing strands of research on market behaviour in experimental economics. Covers topics such as asset...
