An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The...
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand...
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands,...
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools...
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness,...
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated...
Gold Medal Winner, Human Resources and Employee Training, 2012 Axiom Business Book Awards Trust, Pride and Camaraderie—transform your company into a «Great Place to Work» The Great Place to Work...
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand...
One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world The Little Book of Safe Money acts as a guide for those trying to make their...
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally....
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows...
Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In...
A no-nonsense guide to driving performance while still maintaining a great place to work Leadership Isn't For Cowards offers straightforward steps to leading courageously and practical tips for...
Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble...
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets...
German bestseller about the best ways to protect oneself financially from the threats posed by government?s interference in the economy After the bursting of the real estate bubble, the U.S. pushed a...
How to successfully navigate and prevent conflict From the publishers of the popular Strength Deployment Inventory, Have a Nice Conflict follows one man's fight to rescue his sinking career. Sales...
A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busting book, the authors reveal that great business...
How to live a more productive life by putting a profitable lifestyle ahead of profits With his standout Wall Street line “Greed is good,” Gordon Gekko became pop culture icon for unrestrained greed....
