Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and...
When financial advisers need guidance on running their business, they turn to Mark Tibergien, the most prominent, most respected authority and hands-on consultant on the science and practice of...
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk...
An in-depth look at the nature of market making and exchanges From theory to practicalities, this is a comprehensive, up-to-date handbook and reference on how markets work and the nuances of trading....
An intriguing history of the futures market and speculation From Jay Gould's attempt to corner the gold market in the 1860s to the Hunt brothers' scandalous efforts to control the silver market in...
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on...
The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that...
Praise for Wall Street's Buried Treasure «Mr. Houtkin has provided the reader with a wonderful education on a great strategy that has the potential to turn a very limited risk investment into an...
As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical,...
A practical guide to strategies of hedge fund investing. Hedge fund expert Alexander Ineichen outlines strategies that hedge fund managers use to achieve superior investment performance, particularly...
Michael Edleson first introduced his concept of value averaging to the world in an article written in 1988. He then wrote a book entitled Value Averaging in 1993, which has been nearly impossible to...
Today?s traders want to know when volatility is a sign that the sky is falling (and they should stay out of the market), and when it is a sign of a possible trading opportunity. Inside Volatility...
In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly...
Tripp and Bies educate employees and managers about the right and wrong ways to deal with workplace conflict, specifically revenge. The authors have amassed dozens of lively stories, insights and...
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing...
As corporations and the government continue to shift the responsibility for retirement savings to workers, employees at all economic levels must develop a personal plan to ensure a financially secure...
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton...
In Just Enough, top Harvard professors offer a revealing, research-based look at the true nature of professional success, helping people everywhere live more rewarding and satisfying lives. True...
DO EVERYTHING YOU WANT, AND STILL COVER EVERYTHING YOU NEED, IN RETIREMENT. Buying Time begins where most other retirement books end. Instead of covering how to accumulate money for your retirement,...
