Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It...
One of the major challenges for modern organizations is the management of individual and collective knowledge, which is at the root of specific practices designed to optimize knowledge acquisition,...
This set combines the definitive guide to private equity with its case book companion, providing readers with both the tools used by industry professionals and the means to apply them to real-life...
Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitaten, also die inhaltliche Ausarbeitung von Werbe- oder...
The concept of innovation is the result of human activities carried out to produce a new product, service or something new that creates value. More recently, the idea of an innovative enterprise,...
Das Buch richtet sich an – Fuhrungskrafte und Mitarbeiter aus Marketing und Vertrieb, die schnell Wissen zu dem Themenkomplex aufbauen wollen oder Informationen zu einzelnen Aspekte benotigen, und –...
In Advanced Equity Derivatives: Volatility and Correlation, Sébastien Bossu reviews and explains the advanced concepts used for pricing and hedging equity exotic derivatives. Designed for financial...
A comprehensive guide to public sector collaboration with private and nonprofit organizations for better service delivery Governing Cross-Sector Collaboration tackles the issues inherent in...
Environmental Economics and Sustainability presents a collection of peer-reviewed research articles contributed by international experts that reveal the current state of our knowledge in the field of...
A Practical Guide to Needs Assessment, Third Edition For fifteen years, A Practical Guide to Needs Assessment has been the go-to text for those who are seeking useful, systematic approaches to needs...
Future Challenges in Sustainable Development within the Built Environment stimulates and reinterprets the demands of Responsible and Sustainable Development in the Built Environment for future action...
Praise for The Handbook of Conflict Resolution «This handbook is a classic. It helps connect the research of academia to the practical realities of peacemaking and peacebuilding like no other. It is...
Practical guidelines for implementing the six disciplines of breakthrough learning The Six Disciplines of Breakthrough Learning has become a standard for companies serious about increasing the return...
Development of emerging countries is often enabled through non-conventional finance. Indeed, the prohibition of interest and some other impediments require understanding conventional finance and...
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and...
Explore effective learning programs with the father of e-learning Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition...
Putting People First in Social Change Organizations The Talent Development Platform is about results driven talent development for social change. Written by seasoned nonprofit experts, this book...
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching...
Don't fall behind—Coach your business toward success! Business Coaching & Mentoring For Dummies explores effective coaching strategies that guide you in coaching and mentoring your colleagues. With...
