A complete appraisal of analytical tools available to managers to assess performance Required reading for anyone starting, running, or growing a business, Business Ratios and Formulas, Third Edition...
The importance of managing credit and credit risks carefully and appropriately cannot be overestimated. The very success or failure of a bank and the banking industry in general may well depend on...
Global Best Practice in Private Equity Investing Private Equity in Action takes you on a tour of the private equity investment world through a series of case studies written by INSEAD faculty and...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media....
Многие люди не умеют позитивно мыслить. В результате их жизнь превращается в череду жизненных проблем и невзгод, потому что то, в каком ключе мы думаем, сильно влияет на качество нашей жизни....
Форекс – это не казино и не рулетка. Это сочетание интуиции, опыта, знаний и удачи одновременно. Для успешной торговли нужно следовать, казалось бы, простым и всем давно известным правилам. Но, на...
«Publish» – журнал о современных издательских и полиграфических технологиях, от графического дизайна и допечатных процессов до послепечати. В номере: Тема номера: «Широкоформатная печать» ...
«Special Review» – тематический отраслевой журнал с узкоспециализированной аналитикой, впускаемый в рамках крупных мероприятий. Издание включает интервью с первыми лицами, материалы о специальных...
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the...
Clear-Cut Ways to Manage Project Risk If you're a typical project manager, you're probably aware of the importance of risk management but may not have the time or expertise to develop a full-blown...
Use popular chart patterns profitably In his follow-up to the well-received Encyclopedia of Chart Patterns, Thomas Bulkowski gives traders a practical game plan to capitalize on established chart...
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the...
With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the...
In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative...
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both...
Praise for INTERMARKET ANALYSIS «John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an...
«Эффективное антикризисное управление» – ведущий отечественный научно-практический журнал, посвященный вопросам непрерывности бизнес-процессов, обеспечения устойчивости бизнеса, профилактике...
Книга о тонкостях концепции ЛИН, благодаря которой возможно сокращение затрат на производство, перепроизводство, долгое ожидание готовой продукции и многих других скрытых потерь.
WAS BEDEUTET DER MIND MALUS? Die unverbesserlichen Schwachen unseres Verstandes. WAS KANN MAN DAGEGEN TUN? Nichts. Im Gegenteil. Man sollte sie nutzen. NUTZEN WOFUR? Fur die Wirkung auf andere. Fur...
The ultimate guide for bank management: how to survive and thrive throughout the business cycle An essential guide for bankers and students of finance everywhere, The Principles of Banking reiterates...
