Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The...
The complete guide to the principles and practice of risk quantification for business applications. The assessment and quantification of risk provide an indispensable part of robust decision-making;...
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of...
Stop risking everything to make your investment advisor rich The stock market crash of 2008 proved one thing: traditional retirement planning advice simply doesn't work. The risks are too enormous....
Practical options pricing for better-informed investment decisions. The Heston Model and Its Extensions in VBA is the definitive guide to options pricing using two of the derivatives industry's most...
Risk analysis has become critical to modern financial planning Financial Forecasting, Analysis and Modelling provides a complete framework of long-term financial forecasts in a practical and...
Detect and combat corporate fraud with new profiling techniques Profiling the Fraudster: Removing the Mask to Prevent and Detect Fraud takes a step-by-step approach beyond the Fraud Triangle to...
Explore history's titans of finance, and their lasting global impact Heroes and Villains of Finance is a fascinating dive into the history of money as an institution, highlighting the fifty most...
Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute,...
Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise...
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated...
Accessible VBA coding for complex financial modelling How to Implement Market Models Using VBA makes solving complex valuation issues accessible to any financial professional with a taste for...
Журнал адресован специалистам аналитических отделов банков, компаний, федеральных, региональных и муниципальных органов власти, маркетологам и менеджерам различного уровня, а также научным...
Модні тренди, товари, інформація, ідеї – це віруси. Не вірите? У сучасному світі вони поширюються саме так, охоплюючи мільйони людей та перетворюючись на справжні соціальні епідемії. Малколм Гладуелл...
The fastest, easiest way for small business owners to master the art and science of bookkeeping This updated and expanded second edition of Bookkeeping For Canadians For Dummies gets small business...
Migrating from MYOB to Xero is an opportunity to examine what information you really, really want from your accounting system, and also a chance to customise the data (and Xero) to suit those needs....
Become a better manager by challenging the myths of commonly accepted management wisdom A humorous review of current management practice with a very serious message, The Management Mythbuster makes...
Build an investment portfolio and watch your returns multiply Investing can be one of the quickest ways to make money, but if you think investing is only for the super-rich, think again. Whether you...
A multi-disciplinary framework through which to spot financial bubbles before they burst. Based on a popular undergraduate seminar, entitled Financial Booms & Busts, taught by the author at Yale...
How to find diverse investment opportunities in the emergent global economy This just-in-time book will help any investor find safe havens that will turn the economic downturn into a unique...
