Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media....
Мир изменился: технические характеристики продукции перестали быть основным конкурентным преимуществом, а информация о любых товарах и услугах стала настолько доступной, что клиенты подчас лучше вас...
Praise for Investment Manager Analysis «This is a book that should have been written years ago. It provides a practical, thorough, and completely objective method to analyze and select an investment...
In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni offers up another leadership fable that's every bit as compelling and illuminating as its...
Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid...
In When Giants Fall, Panzner makes his case for the turbulent economic changes that will be occurring over the next few years and examines the resulting economic opportunities. According to Panzner,...
For the first time ever, Margaret Lomas has combined all her positive cash flow property strategies into a step-by-step manual to guide new investors through the processes of establishing a property...
Written by a team of tax specialists, J.K. Lasser’s Your Income Tax 2007 is the nation’s all-time top-selling tax guide. It’s filled with expert advice and guidance—including over 2,500...
Praise for SAFELY PROSPEROUS or REALLY RICH? «Howard's brilliant concept that the roads to Prosperity and Riches are very different is very liberating. In most financial books, the author would never...
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than...
The expert guide to effective internal consulting This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop...
Through his own trading experiences and those of individuals he has mentored, Dr. Brett Steenbarger is familiar with the challenges that traders face and the performance and psychological strategies...
If you want to diversify your portfolio and lower your risk exposure with hedge funds, here’s what you should know: Hedge Funds For Dummies explains all the different types of funds, explores the...
Loopholes of the Rich helps Americans from all walks of life use the same tax loopholes that the wealthy use to lower their tax bill. With this handy guide, you won?t need an accountant to find quick...
Money management may very well be the most important piece of the trading puzzle. In A Trader's Money Management System, expert Bennett McDowell provides time-tested techniques that can turn a losing...
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both...
Smart investing strategies from bestselling author and America's consumer advocate for financial safety Filled with against-the-grain attitude and seasoned market wisdom, Crash Profits explains not...
Proven techniques for market profile users at any level A «market profile» presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can...
In his first book, A Complete Guide to Technical Trading Tactics, John Person introduced traders to the concept of integrating candlestick charting with pivot point analysis. Now, in Candlestick and...
