Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy...
With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the...
Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to...
Balance the books – without all the headaches! Trying to get certified and become an accountant? Own a small business but need a little help balancing your books? Don't worry! This hands-on guide...
An essential guide to the calibrated risk analysis approach The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and shows how some of the most popular...
A fun and creative guide to keeping customers ecstatically happy Businesses are used to competing for market share, inexpensive labor, and time-to-market, but today's biggest competition among top...
An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial...
The practical toolbox for readers of Million Dollar Consulting This useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It...
Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company. Jerry Weissman is the presentations coach to Microsoft, Cisco...
In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years—or less. Seven...
With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business. Incorporated in 1951 by a...
"A lot has happened in the financial markets since 1992, when Peter Bernstein wrote his seminal Capital Ideas. Happily, Peter has taken up his facile pen again to describe these changes, a virtual...
In Securities Finance, editors Frank Fabozzi and Steven Mann assemble a group of prominent practitioners in the securities finance industry to provide readers with an enhanced understanding of the...
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company,...
В монографии представлены исследования, проводимые авторами в течение нескольких лет в области психологии потребительского поведения. В исследованиях анализируются факторы потребительской лояльности...
How to lead a «rich» life during trying economic times In The Secret of Shelter Island, nationally renowned financial analyst and bestselling author Alexander Green explores the complicated...
Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In Milkshake Moment, Steven Little shows you how to identify and overcome the...
Praise for THE RIGHT STOCK AT THE RIGHT TIME «It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations,...
In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this...
America’s number one bestselling tax guide offers the best balance of thoroughness, organization, and usability For more than half a century, over 38 million Americans have turned to J.K. Lasser for...
