Любой текст имеет какую-то цель. Как сделать так, чтобы продающий текст действительно продавал? Какие секреты написания рекламных текстов существуют? Об этом рассказывает Пётр Панда в своей книге...
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years,...
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in...
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation,...
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and...
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and...
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the...
Get the know-how to run a productive meeting—in a day! Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an...
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So...
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and...
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as...
Форекс – это не казино и не рулетка. Это сочетание интуиции, опыта, знаний и удачи одновременно. Для успешной торговли нужно следовать, казалось бы, простым и всем давно известным правилам. Но, на...
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the...
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the...
An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial...
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance...
Многие из нас в спорных ситуациях привыкли мыслить меж двух альтернатив: если я выиграю, ты проиграешь, и наоборот. Стивен Кови предлагает Третью альтернативу – революционный подход к урегулированию...
Успешная и эффективная работа в ресторанном бизнесе зависит от множества показателей. Опыт работы автора в крупных ресторанных холдингах и компаниях, таких как «РосИнтер Ресторантс», «Тинькофф»,...
Точки контакта – это ситуации, моменты, места и интерфейсы соприкосновения клиента с компанией. Сайт, офис продаж, даже забор строительного объекта. Здесь клиент принимает критически важное решение:...
